This was an assignment for New York Code and Design Academy
Create a new concept to decrease overconsumption, unsustainable and fast fashion
We all know these moment when you check out your wardrobe but have ‘nothing to wear’ or you’re just bored with it. We keep buying new items to update our style and stay in fashion every season, but lots of catchy items just keep hanging in your wardrobe. And above all, the clothes you buy are most of the time not environmentally friendly. We created a platform decrease overconsumption by borrowing others’ pieces and earn credits by lending out your own. With these credits you can borrow more clothes from others.
You don’t need to spend money on new clothes, fight overconsumption and still have a continuously updated wardrobe.
Our team consisted of two full-stack developers and two designers. I was involved in the whole process from ideation to delivering a MVP.
We had one week to come up with an idea and visual design, the developers spend the second week on building the website.
We started with a five-day design sprint. With a planning we mapped out the challenge and long term goal. We defined our main focus points:
- Subscription: What are people willing to pay? And how are they going to pay?
- How it works: How to explain the concept for users to understand it easily?
- Marketing: How do we reach new subscribers?
We analysed the market with comparative and competitive research. With the techniques ‘How might we‘ and ‘Crazy 8‘ we written down many problems to solve and solutions to create the best suitable concept with the best chance of achieving our long-term goal. With a storyboard of the concept we’re able to make a prototype for testing. In Invision, we showed the users the website and tested our focus points.
After conducting the user test we came to several conclusions.
- All users have different needs. Some wanted to swop clothes once a month and some every week. As solution we made three subscriptions to choose from (image 1).
- The concept was explained in too much text. Many users quickly read the text but after asking they didn’t understand the concept. As solution we created four icons with a brief explanation (image 2).
Through a Trello board and style guide we could communicate easily with developers.
When the website was built by the developers, we presented the concept to both the UI/UX and Full stack development class.